Born from a love of Finnish nature, shaped by generations of curiosity.
A Family Story Rooted in Finland
Our connection to Finland also reaches far beyond NaturFinland.
The Hackman family has been part of Finnish economic, cultural and scientific life for generations. Its entrepreneurial history in Finland dates to 1777, when Johann Friedrich Hackman founded Hackman & Co. in Vyborg.
Over the centuries, family members contributed to Finnish industry, trade, public life, and science. In 1800, the family was ennobled and later introduced into the Finnish House of Nobility.
Within our own branch of the family, the natural sciences have played an especially important role for three generations.
Among them were geologist Victor Axel Hackman, zoologist and entomologist Walter Hackman, and molecular geneticist Peter Hackman.
That tradition of observing, studying and respecting the natural world remains an important part of how we see NaturFinland today.
NaturFinland is a family-owned company founded in 2021 with a simple idea: to help people experience Finnish nature in a more personal, authentic and meaningful way.
For us, Finland is not something to be experienced only in summer. Every season has its own character — the endless light of summer, the colours and abundance of autumn, the stillness of winter, and the awakening of spring.
Our excursions are designed to bring guests closer to that rhythm of nature. Whether hiking through the forest, fishing beside a quiet lake, discovering wild berries and mushrooms, or simply slowing down and observing the landscape, we want every experience to feel genuine rather than staged.
Our guides share more than a route through the wilderness. They bring years of personal experience in Finland’s forests and lakes, along with a deep appreciation for the species and ecosystems that make them unique.
Zoologist, entomologist and head of the Zoological Museum
Walter Hackman was a Finnish zoologist and entomologist whose scientific career was closely connected with the University of Helsinki and the Zoological Museum.
He received his doctorate in 1949 for research involving spider chromosomes and later served as a docent in zoology at the University of Helsinki. In 1976, he was appointed Professor.
His research covered numerous groups of insects and other species, including butterflies, moths, flies, mosquitoes and spiders. Several species were scientifically described through his work, while others were later named in his honour.
His curiosity about the living world reflects something that remains important to our family today: nature becomes even more extraordinary when we take the time to understand it.
A New Chapter
NaturFinland brings together two perspectives: a longstanding Finnish family connection to nature and science, and a desire to share Finland with people discovering it for the first time.
What began as a love of exploring Finland's forests, lakes, and changing seasons became NaturFinland in 2021—a family business built around meaningful encounters with Finnish nature.
Walter Leopold Victor Hackman
1916–2001
Nature Is Our Heritage — and Our Responsibility
For us, sustainability is not simply a marketing concept.
The landscapes that make Finland extraordinary are also fragile ecosystems that deserve care and respect. We believe nature tourism should encourage people to appreciate these environments without placing unnecessary pressure on them.
Our aim is therefore not only to show our guests Finnish nature, but also to inspire a deeper understanding of it.
Because Finland’s greatest treasure is not something we own.
It is something we inherit, experience and protect.
Discover Finland's forests, lakes, and wildlife through personal, small-scale, nature-centred experiences.
